What it is: An everyday moisturizing cream with 5 ceramides to restore and repair skin’s natural barrier and prevent water loss. A lightweight formula suitable for oily/ combination skin.
Features:
- 0.3% active concentration of 5 skin essential ceramides along with ursolic acid for repairing damaged skin barrier
- Formulated with ceramide:cholesterol: Fatty acid in ratio of 3:1:1, which is proven to accelerate skin barrier recovery
- Boosted with madecassoside which is a powerful skin soothing ingredient; Aminobutyric acid (GABA) and aquaporin boosting ingredients for providing intense skin hydration
Formulated with iActive ceramide, sourced from Kimika USA - Suits oily to combination skin type
- Fragrance-free, silicone free, paraben-free and oil-free
Consumer testing results:
- 8 out of 10 subjects felt skin irritation / sensitivity reduced after 2 weeks of application
- 8 out of 10 subjects felt skin became soft and supple after 2 weeks of usage
- 9 out of 10 subjects felt skin stays hydrated throughout the day after using the product
About the Brand: Founded in 2020 with the belief that the beauty industry requires a revolution with respect to transparency, Minimalist believes that it should place importance on the actives of a plant rather than the plant itself. So, instead of rubbing some apples or citrus fruits on your face and hoping you will get results, what you should look for is glycolic acid which these foods contain. The brand strives to create ‘Clean Beauty’ products. Products that are free from well-researched toxins and do not sensitise your skin – irrespective of their natural or naturally derived tag.
Minimalist is committed to bringing ‘transparency in beauty’. Their approach is to offer transparent dosage by showing active concentration, transparent grades by sharing ingredient trade name, transparent formulations by using clean ingredients, transparent claims by sharing consumer studies of each formulation. This direct and simplistic approach makes their products highly effective, easy to understand, and extremely affordable for everyone.
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