Powerful anti-aging serum for fine lines and wrinkles.

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What it is: A highly stable and powerful anti-aging face serum packed with retinol and antioxidant coenzyme Q10. This water-free serum uses squalane as its base, which nourishes skin and protects retinol from oxidation.

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Science behind this product: Retinol (vitamin A), is the gold standard and most proven ingredient for anti-aging and skin renewal. Collagen, a type of protein, makes up over 70% of our skin and among many functions, it gives skin its structure, and elasticity. As we age, our body’s ability to produce this protein decreases. Further, there are enzymes called matrix metalloproteinases (MMPs), that break down collagen. Environment aggressors like UV, increases the activity of this enzyme, hence exposure to UV rays results in faster sagging of skin. Retinol primarily works by inactivating the MMP enzymes, resulting in increase in amount of collagen in our skin. It also increases the cell turnover rate, which results in older cells getting replaced by newer cells. This particular property makes retinol very effective in treatment of acne as well.

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However, like other vitamins, retinol is highly unstable. It oxidised in presence of air, light or water. Exposure to any of these will result in reduction of active retinol in the product, hence loss of efficacy with time. This serum is water-free and uses squalane as the base ingredient. Also the bottle is UV protective, making it a highly-stable and powerful retinol serum. It further contains pure bakuchiol oil (1%) which is another powerful anti-aging ingredient. Some studies have shown that bakuchiol oil has similarities to retinol in how it affect cell pathways. The duo of retinol and bakuchiol oil, makes this a very powerful anti-aging serum. The product also contains multiple antioxidants, primary being the coenzyme Q10. It is a radical scavenger and it protects skin cells against active oxygen structures, resulting in reduction of wrinkle depth.

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Features:

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• Potent anti-aging face serum: Contains 0.3% pure retinol in squalane. Retinol is proven to fade fine lines and wrinkles, even skin tone and smoothen skin. Boosted with 1% pure bakuchiol oil which in some studies has shown to have similar benefits as retinol without any irritation. This combination makes it a powerful anti-aging serum.\n
• Packed with antioxidants: Coenzyme Q10 is an outstanding radical scavenger and visibly reduces wrinkle depth. It is coupled with tocopherol (vitamin E), another antioxidant, that nourishes and repairs skin. \n
• Not all retinol serums are same (highly stable): Retinol is an unstable molecule and it oxidizes in presence of water or light. This product is water-free and uses squalane as based ingredient. Also this serum comes in a UV protective bottle, which makes this a highly stable retinol unlike traditional retinol serums.\n
• Clean and transparent formulations: This anti aging serum for face is fragrance-free, silicones-free, sulfates-free, parabens-free, essential oils-free and, dyes-free. Also, it is non-comedogenic and alcohol free. Formulated with high quality ingredients sourced from top quality suppliers like Selco, Germany.

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Consumer testing results*:

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• 9 out of 10 subjects found reduction in wrinkles in 4 weeks\n
• 9 out of 10 subjects said skin felt smoother and softer in 4 weeks\n
• 9 out of 10 subjects felt their skin was firmer after 8 weeks

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*Results may vary from person to person

About the Brand: Founded in 2020 with the belief that the beauty industry requires a revolution with respect to transparency, Minimalist believes that it should place importance on the actives of a plant rather than the plant itself. So, instead of rubbing some apples or citrus fruits on your face and hoping you will get results, what you should look for is glycolic acid which these foods contain. The brand strives to create ‘Clean Beauty’ products. Products that are free from well-researched toxins and do not sensitise your skin – irrespective of their natural or naturally derived tag.

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Minimalist is committed to bringing ‘transparency in beauty’. Their approach is to offer transparent dosage by showing active concentration, transparent grades by sharing ingredient trade name, transparent formulations by using clean ingredients, transparent claims by sharing consumer studies of each formulation. This direct and simplistic approach makes their products highly effective, easy to understand, and extremely affordable for everyone.